In marketing, it’s tempting to jump straight to tactics before setting a marketing strategy – create a brochure, send a press release – because it feels good to “do something” to promote your business. But if your marketing efforts aren’t working together, they’re working against you.
An marketing strategy is a complete plan. We begin with clearly identified goals and then determine the approach, process, timing, division of labor, budgets and metrics for success. Depending on your marketing needs, each integrated marketing plan covers Web development, PR/media relations/social media, email marketing, search engine marketing, thought leadership, case study and white paper writing, print and digital advertising, trade shows and more.